The blank screen ends here.
Robin turns any URL, idea, or voice note into a polished reel script in your brand voice. In about 60 seconds.
We’ve been there too.
We’ve stared at the blank screen at 9pm wondering what to post. I’ve sat in webinars scribbling notes that never turned into anything. We’ve opened ChatGPT thinking ‘I’ll just quickly write a caption’ and closed my laptop an hour later with nothing worth publishing.
And we’ve watched hundreds of tourism operators go through the exact same thing. You know you should be posting more. You know reels work. But between running your business, looking after guests, and trying to have a life, content creation falls to the bottom of the list.
So we stopped just teaching people what to do and started building something that does it with you.
That’s Robin. It doesn’t replace you. It just takes the blank screen problem off your plate so you can focus on the parts of your business that actually need a human.
Three steps. Sixty seconds.
1. Feed it anything.
A URL from a news article. A competitor’s Instagram. A webinar recording. Your own voice note rambling about an idea at 2pm. Robin takes whatever you give it and pulls out the good stuff.
2. Pick your format.
Quick reel. Full production reel script. Carousel. Choose one or let Robin pick the best fit for your source material.
3. Get a script in your voice.
Not a generic template. A script that sounds like you wrote it on a good day. With a hook that stops the scroll, a structure that holds attention, and a call to action that actually works.
From idea to published
Tell Robin what happened. Film and post.
Robin writes the script. You film it. The whole thing takes less time than writing a caption from scratch.
Watch Robin create a reel script
From a pasted URL to a polished, on-brand script. No editing needed.
Built for how you actually work.
Not a generic writing tool with a tourism logo on it. Every feature exists because an operator asked for it.
Brand voice that sounds like you
Robin learns from your business name, description, audience, preferred phrases, and example captions. Two operators using the same source will get completely different scripts.
Quality-checked before you see it
Every script is scored on voice, hook, and call to action. If it’s not good enough, Robin rewrites it automatically. You only see the polished version.
Content pillars keep your feed balanced
Set 3 to 5 pillars like behind-the-scenes, guest stories, or local tips. Robin tracks what you’ve been posting and shows where the gaps are.
Seasonal inspiration built in
Public holidays, school holidays, local events. Robin reminds you what’s coming up and suggests angles so you never miss a content moment.
Track what works
Log your views, likes, comments, and saves. Robin shows you which formats and pillars are driving results so you can make more of what works.
Ideas capture on the go
Inspiration strikes at 2pm on a Tuesday? Tap the mic, say it out loud, and Robin saves it. Come back later and turn it into a script. Works with Siri too.
Works for teams
Invite your team. Everyone shares the same brand voice and generation history. Perfect for DMOs supporting operators, or businesses with a content coordinator.
One tool, three formats.
Pick the format. Robin handles the structure, length, and platform conventions.
Quick Reel
Face-to-camera teleprompter script. 60 seconds. Just you talking.
Reel Script
Full production script with visual directions. Hook, 3 scenes, CTA.
Carousel
5 to 8 slides for Instagram. Headline and supporting text per slide.
Real people. Real businesses.
“
I used to spend Sunday nights dreading the week’s content. Now I batch everything in Robin on Monday morning and I’m done by 10am.
Sarah M.
Whale Watching Tours, Hervey Bay
“
The scripts actually sound like me. My regulars haven’t noticed the difference. That’s the whole point isn’t it?
Dave K.
Surf School, Byron Bay
“
We rolled Robin out to 12 operators in our region. The ones who were posting once a month are now posting three times a week.
Rachel T.
Regional Tourism Organisation, Central NSW
Simple plans. No hidden extras.
Every plan includes every feature. Pick the one that fits your posting rhythm.
Most popular
Pro
$79 /mo
AUD, cancel anytime
7-day free trial. Built for teams and daily use.
✓ Unlimited scripts
✓ All formats
✓ Brand voice
✓ Content pillars
✓ Seasonal inspiration
✓ Performance tracking
✓ Team members
✓ Cancel anytime
Starter
$29 /mo
AUD, cancel anytime
7-day free trial. Perfect for getting consistent.
✓ 40 scripts per month
✓ All formats
✓ Brand voice
✓ Content pillars
✓ Seasonal inspiration
✓ Performance tracking
✓ Cancel anytime
All plans include every feature. No hidden extras. Cancel anytime.
Frequently Asked Questions
Do I need to be good at writing?
Not at all. Robin does the writing. You just need a rough idea, a URL, or even just your voice. The less polished your input, the more Robin does for you.
Will it sound like every other business?
No. Robin learns your brand voice from your business details, your tone preferences, and your example captions. Two operators using the same source will get completely different scripts.
What if I don’t like what Robin writes?
Hit refine. Tell Robin what to change (“make it more casual”, “focus on the experience not the price”) and it rewrites while keeping your voice. You can also regenerate with a different hook.
Can my team use it?
Yes. Invite team members from your account settings. Everyone shares the same brand voice, history, and monthly script allowance.
What happens when I hit my monthly limit?
You’ll see a heads up at 80% usage. If you need more, you can upgrade your plan anytime from the billing page.
Is there a lock-in contract?
No. Monthly billing, cancel anytime. Your content history stays even if you pause.
Stop staring at the blank screen.
Your first 5 scripts are free. Try it for 7 days, cancel anytime.
